Pradeep Sopory (Ph.D., University of Wisconsin-Madison) conducts research on message effects related to persuasion and influence, in both interpersonal and mediated domains, in the context of health and risk communication. His research focus is on effects of metaphor and other figurative language in messages designed to influence attitudes and behaviors.
Ph.D., Communication (Communication Science). Department of Communication Arts, University of Wisconsin-Madison. 1999
M.A., Communication Management. Annenberg School for Communication, University of Southern California. 1990
B.E., Electrical and Electronics Engineering. National Institute of Technology (formerly Regional Engineering College), Srinagar, India. 1984
Tenured Associate Professor, Department of Communication, Wayne State University. 2008-present
-Director of Graduate Studies, Department of Communication. 2010-2016
-Area Head, Communication Studies Area, Department of Communication. 2009
Tenured Associate Professor, Department of Communication, The University of Memphis. 2006-2008
-Associate Director (Joint), Center for the Study of Rhetoric & Applied Communication, and Center for Multimedia Arts. 2005-2007
Tenure-Track Assistant Professor, Department of Communication, The University of Memphis. 2000-2006
Visiting Assistant Professor, Department of Communication, The University of Memphis. 1998-2000
Message effects; Persuasion and influence; Health communication; Risk communication; Media influence; Metaphor and figurative language; Quantitative research methods.
Backer, T. E., Rogers, E. M., & Sopory, P. (1992). Designing health communication campaigns: What works? Newbury Park, CA: Sage.
Articles & Book Chapters
Tong, S.T., & Sopory, P. (in press). Does integral affect influence intentions to use artificial intelligence for skin cancer screening? A test of the affect heuristic. Psychology & Health.
Novak, J., Day, A., Sopory, P., Wilkins, L., Padgett, D. R., Eckert, S., Noyes, J., Allen, T., Alexander, N., Vanderford, M., & Gamhewage, G. (in press). Engaging communities in emergency risk and crisis communication: Mixed-method systematic review and evidence synthesis. Journal of International Crisis and Risk Communication.
Sopory, P., Day, A. M., Novak, J. M., Eckert, K., Wilkins, L., Padgett, D. R., . . . Gamhewage, G. M. (2019). Communicating uncertainty during public health emergency events: A systematic review. Review of Communication Research, 7. doi: 10.12840/ISSN.2255-4165.019
Eckert, S., Sopory, P., Day, A., Wilkins, L., Padgett, D., Novak, J., Noyes, J., Allen, T., Alexander, N., Vanderford, M., & Gamhewage, G. (2018). Health-related disaster communication and social media: Mixed-method systematic review. Health Communication, 33, 1389-1400.
Sopory, P. (2017). Metaphor in health and risk communication. In R. Parrott (Ed.) The Oxford Encyclopedia of Health and Risk Message Design and Processing. London: Oxford University Press.
Corriero, E., Tong, S., & Sopory, P. (2015). Behaviors, perceptions, responsiveness, and presence: A Dyadic Model of Mediated Communication. Proceedings of the Forty-Eighth Annual Hawaii International Conference on System Sciences (CD-ROM), Computer Society Press.
Sopory, P. (2014). Metaphor. In T. L. Thompson (Ed.) Encyclopedia of Health Communication. Thousand Oaks, CA: Sage. [Encyclopedia entry]
Braddock, K. H., Dillard, J. P., Voigt, D. C., Stephenson, M. T., Sopory, P., & Anderson, J. W. (2011). Impulsivity partially mediates the relationship between BIS/BAS and risky health behaviors. Journal of Personality, 79, 793-810.
Maguire, K., Gardner, J., Sopory, P., Roach, M., Jian, G., Moreno, M., Amschlinger, J., Pettey, G., & Piccone, G. (2010). Formative research regarding kidney disease health information in a Latino American sample: Associations among message frame, threat, efficacy, message effectiveness, and behavioral intention. Communication Education (special issue on Communication Education and Health Promotion), 59, 344-359.
Voigt, D. C., Dillard, J. P., Braddock, K. H., Anderson, J. W., Sopory, P., & Stephenson, M. T. (2009) Carver and White's (1994) BIS/BAS scales and their relationship to risky health behaviors. Personality and Individual Differences, 47, 89-93.
Sopory, P. (2008). Metaphor and intra-attitudinal structural coherence. Communication Studies, 59, 164-181.
Sopory, P. (2005). Metaphor and affect. Poetics Today, 26, 433-458.
Sopory, P. (2005). Metaphor in formative evaluation and persuasive message design: An application to relationships and alcohol use. Health Communication, 17, 149-172.
Sopory, P., & Dillard, J. P. (2002). The persuasive effects of metaphor: A meta-analysis. Human Communication Research, 28, 382-419.
Tong, S., Sopory, P., & Prince, R. (2018). The affect heuristic in message processing: Does integral affect influence decisions to use artificial intelligence for cancer screening? Paper presented at the National Communication Association Annual Convention, Salt Lake City, UT.
Sopory, P. (2017). What are the best ways to build trust and communicate uncertainties during public health emergency events. Paper presented for panel on “Effective Health Risk Communication During Emergency Events: Conceptual and Methodological Issues in the Synthesis of Quantitative and Qualitative Research Findings” at the International Communication Association Annual Conference, San Diego, CA.
Jeon, J., & Sopory, P. (2017). Social comparison and information seeking: College students’ sexual health information management in the context of user-created online health information. Paper presented at the International Communication Association Annual Conference, San Diego, CA.
Corriero, E., Maguire, K. C., Sopory, P., & St. John-Hamborsky, R. (2016). Communication processes in virtual teams: A pilot study of the relationships among responsiveness, propinquity, and satisfaction. Paper presented at the National Communication Association Annual Convention, Philadelphia, PA.
Sopory, P. (2016; 2015). Health communication campaigns. Workshop presentation for Broadening Experiences in Science and Technology (BEST) Program, Phase II, The Graduate School, Wayne State University, Detroit, MI.
Barakji., F., & Sopory, P. (2015). Does self-efficacy mediate the effect of spousal support and spousal strain on diabetes regimen adherence among married older adults? Concurrent and time-lagged analyses. Paper presented at the National Communication Association Annual Convention (Scholar-to-Scholar), Chicago, IL.
Corriero, E., Tong, S., & Sopory, P. (2015). Behaviors, perceptions, responsiveness, and presence: A Dyadic Model of Mediated Communication. Paper presented at the 48th Annual Hawaii International Conference on System Sciences, University of Hawai’i, Manoa, HI.
Corriero, E., & Sopory, P. (2014). Toward an embodied perspective on interpersonal communication. Paper presented at the National Communication Association Annual Convention (Scholar-to-Scholar), Chicago, IL.
Gleason-Comstock, J., Sopory, P., Streater, A., & Kivell, L. (2014). Formative evaluation for an urban community mobilization campaign for HIV testing: Barriers and facilitators. Paper presented at the National Communication Association Annual Convention, Chicago, IL.
Sopory, P., Jeon, J., & Cherney, J. (2014). Presenting uncertainty in fish consumption health advisory materials. Paper presented at the Annual Kentucky Conference on Health Communication, Lexington, KY.
RECENT EXTERNAL FUNDING
National Science Foundation Research Traineeship (NRT) Program. Transformative Research in Urban Sustainability Training (T-RUST). 2017-2022. $2,999,976. Co-PI
World Health Organization, Department of Communications. Evidence Syntheses to Support the WHO Guideline on Emergency Risk Communication. 2015-2017. $167,066. PI
National Institutes of Health, Biomedical Research Workforce Innovation Award. Broadening Experiences in Scientific Training (BEST). 2013-2018. $1,250,000. Senior/Key Personnel
Michigan Department of Community Health. Testing Effectiveness of Michigan Fish Advisories. 2010-2012. $207,110. PI
Michigan Department of Community Health. Community Mobilization Campaign for HIV Testing: A Social Networks Approach. 2010-2011. $299,673. PI
Exceptional Service to Department Award, Department of Communication, Wayne State University. 2015
Top Four Paper, Applied Communication Division, National Communication Association Annual Convention, Chicago, IL (with Tracy Rutledge). 2011
Top Four Paper, Applied Communication Division, National Communication Association Annual Convention, Chicago, IL (with Katheryn Maguire and others). 2009
Ten Year Service Award, The University of Memphis. 2008
Top Four Paper, Mass Communication Division, Southern States Communication Association Annual Convention, Dallas, TX (with Fang-Yi Flora Wei and Katherine Hendrix). 2006
John E. Hunter Award for Meta-Analysis, International Communication Association, Information Systems Division (with James Dillard). 2004
Top Four Paper, Information Systems Division, International Communication Association Annual Conference, Chicago, IL (with James Dillard). 1996
Audience Measurement and Survey Techniques (online): This course covers the methods of measuring audiences via ratings analysis and survey research.
Health Communication-Media and Health: The seminar covers the use, representation, and effects of health and medical information in both the old media, such as television, and the new media, such as websites.
Communication Theory: This course introduced students to the philosophical perspectives and general theories that facilitate the study of human communication from a social science perspective.
Introduction to Doctoral Studies in Communication: The course offers an understanding of the different philosophical perspectives that constitute the communication discipline and the related principal methodological approaches to studying human communication.
Introduction to M.A. Studies in Communication: The course introduces incoming M.A. students to differing approaches to communication research with a focus on the conventions of scholarly writing in conjunction with critical thinking.
Quantitative Research Methods in Communication: This course provides students with the quantitative social science research tools required to design, conduct, and analyze experiment, survey, and content analysis studies.
Communication Ethics: This course examines various philosophical perspectives on communication ethics and explores their implications for communicative practice in different communication contexts.
Communication and Social Marketing: This course covers the communication processes and practices that can be employed to promote positive social change through social marketing.
Persuasive Speaking: This course covers the use of social scientific research on persuasion to analyze audiences and tailor persuasive speeches.
Research Methods in Communication: This course is designed to provide students with the social science research tools required to describe and explain communication behaviors.
Seminar in Communication Studies: Topic - Persuasion for Social Change: This seminar is designed to introduce students to theoretical and applied issues in the study of persuasion from a social-scientific perspective.
Theories of Human Communication: The course offers an overview of some of the primary social science communication theories in the discipline.
Current: Fatima Barakji (Ph.D. candidate); Autumn Blanchard (Ph.D. candidate); Cheryl Courage (Ph.D. student); Patricia Kaira (Ph.D. student); Nicholas Smith (Ph.D. candidate)
Graduated: Anna Maria Flores; Jehoon Jeon. At The University of Memphis - Abdulrahman Al-Zuhayyan; Eletra Gilchrist; Fang-Yi Flora Wei; Kenneth Embry; Tracy Rutledge; William Maze
SELECTED SERVICE TO DEPARTMENT, COLLEGE, UNIVERSITY, & PROFESSION
Area Head; Director Graduate Studies; Executive Committee member; Faculty Search Committee chair (four searches); Graduate Committee chair; Personnel & Salary Committee member; Promotion & Tenure Committee member; Summer Doctoral Seminar Committee chair.
Department Chair Search Committee member; Faculty Council member; Undergraduate Student Satisfaction Survey consultant.
Faculty Research Grant Competition Review Committee member; Graduate and Postdoc Research Symposium judge; Graduate Council member; Graduate Council New Programs Committee member; Graduate Council Executive Committee chair; Graduate School Master’s Program Advisory Board member; Graduate School Ph.D. Program Advisory Board member; Humanities Center Advisory Board member; Provost's Big Data Cluster Hire Faculty Search Committee member; Provost’s Graduate Assistantship Allocation Committee member; Tenure & Promotion Committee member.
Editorial Board Member: Health Communication (present); Human Communication Research; Journal of Applied Communication Research; Southern Communication Journal.
Ad-Hoc Manuscript Reviewer: Addiction Research & Theory; Communication Reports; Communication Research; Communication Studies; Communication Theory; Communication Yearbook; Health Communication; Human Communication Research; Journal of Advertising; Journal of Applied Communication Research; Journal of Business Ethics; Journal of Communication; Journal of Computer-Mediated Communication; Journal of Health Communication; Journal of Language and Social Psychology; Language and Cognition; Media Psychology; Medical Sciences Monitor; North West Communication Association Journal; Review of General Psychology.