Prof. Seeger comments on BP Corp's post oil spill communications...

New York Times
BP's PR Blunders Mirror Exxon's, Appear Destined for Record Book
by Anne C. Mulkern
Wayne State professor of communication, Matthew Seeger, is among experts on corporate communications to comment about BP corporation's public reaction to its April 20, 2010, oil spill. BP fell into similar corporate communications and public relations mistakes that Exxon did in 1989 after its Valdez disaster.
http://www.nytimes.com/gwire/2010/06/10/10greenwire-bps-pr-blunders-mirror-exxons-appear-destined-98819.html?pagewanted=1

← Back to listing