Lecturer Lessenberry comments on startup plans for media website...
Crain's Detroit Business
"Compuware Ventures backs site for news videos"
by Tom Henderson
Compuware Ventures LLC led a $1 million investment in a startup called Glocal Inc., which will fund the launch in the spring of a website that lets media outlets around the country post news videos and content without having to pay a fee. "They're going to need a major marketing campaign to get people to come to the site," said Jack Lessenberry, veteran local journalist and lecturer in the journalism department at Wayne State University. "And will they have as easy a job of it as they think getting videos?... Fox 2 or WDIV (Channel 4) might think it's cannibalizing their own site to drive people to their site."