Public Relations

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There are four core courses required:

1. COM 3170 Fundamentals of Public Relations. Cr. 3
2. COM 4170 (WI) Public Relations Writing. Cr. 3
3. COM 4210 Research Methods in Communication Studies and Public Relations. Cr. 3
4. COM 5160 Public Relations Campaigns and Issues Management. Cr. 3

 

The additional requirements of the major are as follows:

5. COM 1500 Survey of Mass Communication. Cr. 3
6. COM 2030 Journalistic Grammar and Style. Cr. 3
7. COM 2100 News Reporting. Cr. 4
8. COM 2170 Persuasive Speaking. Cr. 3

OR COM 3300 (WI) Business and Professional Presentations. Cr. 3

9. COM 3210 (CL) News Editing. Cr. 4
10. COM 3250 Introduction to Organizational Communication. Cr. 3
11. COM 3400 (WI) Theories of Communication. Cr. 3
12. COM 5130 Communication and Social Marketing. Cr. 3
13. COM 5210 Newsletters and Corporate Publications. Cr. 4

OR COM 5300 Desktop Publishing. Cr. 4

OR COM 5500 Publishing on the Internet. Cr. 3
 

Bachelor of Arts in Public Relations at University Center Macomb

This Bachelor of Arts in Public Relations major has been specifically designed for students at the University Center Macomb. The Center is located at 44575 Garfield Road in Clinton Township. The phone for the Center is 586-263-6700. The course requirements for Public Relations are the same as on the main campus, but students take courses from Macomb Community College and courses from Wayne State University at the University Center. Courses taught at the University Center are designated as UNIV on the Schedule of Classes. This degree is specifically designed for evening students and is sequenced so that students who have completed an Associates degree and are transferring from Macomb can complete the sequence in two years. If you are interested in the Macomb sequence for PR, please contact Victoria Dallas at vdallas@wayne.edu for details.